Meet the Staff - Richard

1.   Tell us about yourself

Born and raised in El Paso’s Lower Valley, I enjoyed a vibrant childhood just a hop and skip away from the Zaragoza International Bridge. After high school, I moved to Austin and spent seven great years in the weirdest city in Texas. In 2015, I moved back to the Sun City and received my Bachelors in Political Science and Communications from the University of Texas at El Paso. Before working for United Way, I interned for some great people and organizations including County Commissioner David Stout, Texas State Representative César J. Blanco, and the National Alliance on Mental Illness (NAMI). I am a graphic designer, painter, videographer, and handyman with a DIY approach to life.

2.   Give us a description of what you do for United Way.

As the Marketing & Communications Associate, I am responsible for the creation of multimedia content and the management of our organization’s social media channels. I support the Director of Communications & Marketing and the rest of our team with high quality written, graphic, and video content for ad campaigns and social media strategies. 

3.   Why is this work so important to our community?

I believe that marketing makes complex ideas simple to understand. Powerful imagery and a concise message can cross barriers to reach a wide audience. It provides the where, when, why, and how that people need to get things done. 

4.   What is the most surprising thing you have learned about the community and yourself in your time at United Way?

The strength, resilience, and connectedness of our community never ceases to amaze me. Although I am just starting out here at United Way, I hope to emulate these characteristics and honor all the people who make our community so great.

5.   Share a quote that motivates you as a person and as member of the United Way team.

“Look at usual things with unusual eyes.” – Vico Magistretti